Case Study: “Learn to Fly Month” Campaign
“Learn to Fly Month gave us a powerful way to align with a national aviation initiative while creating real momentum locally. High Altitude Marketing’s campaign drove strong turnout at open houses, meaningful conversations with prospective students, and an impact that continued well beyond the events themselves.”
—Isaac Shrum, Vice President, Business Development, Tennessee Flight Training
Overview
Tennessee Flight Training (TFT), the leading multi-location flight school in the state, executed a coordinated “Learn to Fly Month” campaign to align with a national aviation initiative, drive attendance at open house events, and grow its pipeline of prospective students across multiple locations.
Challenges
As the campaign tied into a nationwide initiative, TFT needed to localize the effort while maintaining consistency and impact:
Coordinating messaging across multiple locations, platforms, and media outlets
Driving attendance to open house events at several bases
Balancing short-term event promotion with long-term enrollment goals
Ensuring creative assets felt professional, welcoming, and approachable
Approach
A three-month, multi-channel campaign was developed and executed with a clear creative theme:
Campaign strategy and planning aligned with the national Learn to Fly initiative
Unified messaging and creative concept applied across all locations
High-quality graphic design for ads, posters, and social media
Video content including promotional pieces, reels, and event highlights
Coordinated social media and email campaigns to build momentum
Advertising development and implementation, including radio scripting
Public relations support through press releases and media outreach
Close coordination with staff, instructors, and local media
Results
The campaign delivered strong engagement and lasting impact:
Well-attended open house events across multiple locations
New students registered as a direct result of the campaign
High engagement on social media and video content
Meaningful, in-person conversations with prospective students
A strengthened long-term enrollment pipeline
Book a free consultation with us and find out how High Altitude Marketing can help your flight school soar!
